This Guide helps you understand why events work for Business.

Gain inspiration & useful resources, shift from 'selling' to hosting experiences, and build confidence before investing significant time or money.

What's included:

Inside the Quick-Start Event Guide you’ll learn:

Foundations & Mindset

  • Why events work for small business

  • What counts as a 'small-run' event

  • The shift from selling to hosting

  • Common mistakes to avoid

Event Idea Inspiration

  • Retail events

  • Food & hospitality events

  • Brand collaborations

  • Service-based business events

Growth Thinking (Conceptual)

  • Turning one event into many

  • When events become a system

  • Why events can do more than break even

Ready to use Resources

  • Simple 4-Week Marketing Plan: Weekly structure (social, email, website, bookings), and clear focus without overwhelm

  • Event branding basics, storytelling vs selling, and hashtags & user generated content

  • On the Day & Post Event basics

  • BONUS: ChatGPT prompts, Reflection worksheets and more!

“I have worked with Nic on a number of events now, and she knows her stuff. She has this unique way of leading people through a process that more often then not is overwhelming, translating it into simple steps with clarity, and a plan. It's the plan that gets me stuck every time. Cannot recommend this Resource enough.”

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Shandra Manns

Event Co-ordinator

“As an events professional of 25yrs these tools and resources are a perfect fit for small to medium businesses & not for profits. We aren't always an accessible resource but these are!!"

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M Brodie

Event Architect

“I've been following Nic for over 10 years now and she has a way of presenting a lot of information in a way that is easy to understand, follow, and implement. I highly recommend this and her other Event Resources. They've made the process so much easier for me to manage. Her Profit Calculator alone is a game-changer and has saved us thousands of dollars across a 12 month period."

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Katrina Cherry

General Manager

FAQs

  • Is this an immediate Download?

    • Yes absolutely. Once payment has been successfully processed, you can download your Digital file immediately.

  • How can I contact customer support?

    • You can send us an email at events@marketmemarketing.com and we will respond within 48 hours.

  • Which payment methods can I use?

    • We accept all major credit cards.

  • If I want further support with my Event, can you help me?

    • Yes we can help you with your event. Get in touch once you've gone through your download to discuss the options.

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